When we think about commercials that offend us, we think of those that glorify antisocial behavior – like the scores of Super Bowl ads that are built around the crass objectification of women. Unlike those ads, no one walks away from our commercials taking the causes we highlighted less seriously. Not a single person watched our ad and concluded that it’s cool to kill whales.
Groupon CEO Andrew Mason, in an official statement concerning the controversy surrounding his company’s ostensibly insensitive Super Bowl ad. He goes on to say that the ad was meant as a knock at “the often trivial nature of stuff on Groupon when juxtaposed against bigger world issues.”
As the man says, if you have to explain the joke, it isn’t funny.
[groupon.]
(via thedailywhat)
(Source: thedailywhat)
